We at Peer 1 Hosting have known for some time that self-hosting was in most cases less expensive than Amazon cloud. Check out the results of this study from GigaOM.
Map of the Internet – Project Background
Raj Sodhi (VP Marketing at PEER 1 Hosting told me, “Five months ago, I was having a conversation with Jose Santos, who brought up the idea of giving customers something geeky, like a poster that showed a “map of the Internet”. Huh? I found this audacious, incredibly intriguing and very, very geeky. We did some research and found that no one has yet created a really well thought out interpretation of the Internet based on real data that was also visually compelling, something you would want to hang up on your wall (with our logo branded on it). We decided that if we were to do this, it would have to be rooted in real data, be informative, unbiased to PEER 1 Hosting, and used mathematical computations of the data to have any real geek-cred. The end result would be incredibly intricate, detailed and hopefully compelling. Kyle and Victor sourced a talented infographic designer by the name of Jeff Johnston to help make this project a reality.”
Non-Geek Version – The Map of the Internet is a visual representation of all the networks around the world that are interconnected to form the Internet as we know it today. These include small and large Internet service providers (ISPs), Internet exchange points, university networks, and organization networks such as Facebook and Google. The size of the nodes and the thickness of the lines speak to the size of those particular providers and the network connections in relation to one another.
Geek Version – You’re looking at all the autonomous systems that make up the Internet. Each autonomous system is a network operated by a single organization, and has routing connections to some number of neighbouring autonomous systems. The image depicts a graph of 19,869 autonomous system nodes, joined by 44,344 connections. The sizing and layout of the autonomous systems are based on their eigenvector centrality, which is a measure of how central to the network each autonomous system is: an autonomous system is central if it is connected to other autonomous systems that are central. This is the same graph-theoretical concept that forms the basis of Google’s PageRank algorithm.
The Map of the Internet image layout begins with the most central nodes and proceeds to the least, positioning them on a grid that subdivides after each order of magnitude of centrality. Within the constraints of the current subdivision level, nodes are placed as near as possible to previously-placed nodes that they are connected to.
Is PEER 1 Hosting on the Map?
It is indeed, PEER 1 Hosting’s internally fully managed network is on the Map of The Internet, grid position N10.
Free Map of The Internet Downloads
- Download print-ready PDF
- Download Desktop Wallpaper 1280 x 1024
- Download Desktop Wallpaper 1440 x 900
- Download Desktop Wallpaper 1600 x 1200
- Download Desktop Wallpaper 1680 x 1050
- Download Desktop Wallpaper 1920 x 1200
An iPad not only makes you look like you mean business, but it can revolutionise your IT consumption and productivity.
When you’re on the move, an iPad is a lightweight lifeline to your business: unlike many laptops, it has a brilliant battery life and it’s much faster.
With the right apps, you can become even more productive than you are when sitting behind your desk at the office. Gone are the days when you need to scribble notes down in your notepad in meetings – which, let’s be honest, it’s not like you would ever write them up. Gone are the days of you appearing rude, hiding behind your laptop.
The iPad is the ultimate out-of-office companion and can really change the way your business works.
Here are the top five iPad apps that any business owner should have:
GoDocs – This is a really useful app that allows you to download and access Google Documents effortlessly from your iPad. For those not familiar with Google Documents, it’s a Google service that allows you to create and share your work online, and store your files on Google’s secure servers. Basically it allows you to move your documents to the cloud, which in turn enables you to access them quickly and easily without access to your server, relieving you of any IT headaches.
iWorks – This is a must-have app if you want to edit documents on your iPad. This document-editing suite is comprised of three individual Apple apps: Keynote, Pages and Numbers. It allows you to create new documents, or edit existing ones. Pages is a word processing app: it supports Microsoft Word files, so you can read and create documents, compatibility is not an issue. Keynote enables you to create presentations from scratch – including animated charts – which means you don’t have to worry about USBs, and you can work on presentations while on the way to meetings. Numbers says what it does on the tin – it’s an application for managing numbers (but is the weakest of the three applications). The iWorks package is a must for any business iPad user, allowing you to work remotely and with ease. However, you can buy each app separately.
Skype – This brilliant app turns your iPad into a phone, so you don’t miss those all-important conference calls. The new iPad 2 also has a camera, which will allow video conference calls too. It works over 3G as well as WiFi, and allows you to make free calls to other Skype users. If you want to call landlines or mobiles, you simply purchase credit and away you go. I would advise investing in some earphones with a microphone, so if you’re on a busy train or in a restaurant, you can give the call your full attention.
Evernote – If you don’t have this app already, you can thank me later. Evernote allows you to note down any inspirational, or not so inspirational, ideas you may have (or anything that’s noteworthy, to be honest). Evernote also organises your notes so you can access them quickly and easily. And get this, you can search for text in images too!
Feeddler – Another fantastic app which I use every day is Feeddler. It allows you to reed RSS feeds offline, which is brilliant when you’re constantly going through tunnels on the train. The 3G on the line from Southampton to Waterloo is patchy so this is a favourite app of mine when I’m commuting into London.
An iPad really can change how you run your business. It can transform your productivity, making your business technological processes modern, efficient and fun, rather than a painful headache.
The trick is choose channels relevant to your business audience
You don’t have to spend a fortune to drive success on-line. The trick to social media is not only about making the channels you choose relevant to your business audience, but also about the content you share. Updating Facebook status every time you make a cup of coffee or tweeting your every move is exhausting for everyone. In real life, nobody wants to know that your office dishwasher is playing up; the same is true in the social universe.
The rules of marketing still apply in the digital world; it’s far better to reach 50 people who want to buy what you have to offer, than 60 million who don’t care. So keep it relevant and focus on creating a following of true enthusiasts.
The good news is you don’t need a social media manager (read: generation Y, post-university sociophobe) to make the right moves. But it is time for SMBs to get more digitally savvy. It’s not hard, you don’t need to be Mark Zuckerberg and the rewards can be vast.
Here are a few simple digital trends to take advantage of and get your business on the grid:
1. Google Places: For businesses that don’t have a website (or a website that nobody can find), then Google Places is a must. Instantly, your business will be searchable and your customers will be able to find you. However there are some dos and don’ts. Do ensure your details are correct. If Google indexes you incorrectly, it will live online for some time and bad information is worse than no information. Do add photos – make your business as attractive as possible to potential customers. Browsing is far more likely to turn into buying if images are there to seal the deal. Do pick your category choices wisely, as these are the buzz words Google will use to classify you. Think about what potential customer are likely to type into Google.
2. YouTube: YouTube adds online excitement and stickiness for any business, not just pranksters and celebrities. Not only is it a free internet resource waiting for your content, it opens up a range of new and unique marketing opportunities. Set up your business-branded YouTube channel, and you can upload everything from straightforward interviews and demonstrations to whiteboard sessions and customer testimonials, that show different aspects of your business to potential customers and industry peers.
3. LinkedIn: LinkedIn is not just for social networking, it’s brilliant for professional networking, recruitment and sharing insight. Finding the next addition to your team can be costly when using recruitment agencies, but LinkedIn helps you find people like you. Groups also offer fertile ground for chatting to expert peers in the right forums and seeing who has something interesting to say.
4. Twitter: Twitter can be polarising, but the worst-case scenario is that you spend ten seconds tweeting, so give it a go. Follow relevant media outlets and competitors first, then tweet your news and offers. Keep it strictly business and the enlightened people who want to follow you will find you. Add Hashtags to become searchable to other tweeters. For example, if you are an insurance company, simply add #insurance at the end of your tweet, people who are searching for #insurance can find you, and you can reach them.
5. QR codes: Drive traffic to your business website with a QR (quick response) code. Smartphone users are fast becoming readers of QR codes on everything from wine to tickets, so why not add it to your business card and email signature to get the ball rolling? You can find a QR converter through Google, and become an instant technophile.
I couldn’t resist republishing this article
I just checked and PARIS (the paper plane) is still the top search result. Go to here to see the story told by Lester Haines on this world record attempt – PEER 1 Hosting played its part by being the sponsor for the event.
Monday, January 10, 2011
If you use Google to search for [Paris], the top search result is a Wikipedia page for PARIS (Paper Aircraft Released Into Space), “a privately-organised endeavour undertaken by various staff members of the information technology web site The Register to design, build, test, and launch a lightweight aerospace vehicle, constructed mostly of paper and similar structural materials, into the mid-stratosphere and recover it intact”.
Most likely, the top search result should have been the Wikipedia page for the capital of France, but a bug replaced it with a page about a curious project.
Image via Wikipedia
Why East London Can Never Be a Silicon Valley
David Cameron’s attempt to emulate silicon valley in London’s Olympic Park will be a disaster, says Dominic Monkhouse, MD of Peer1 Hosting.
Unlike California, London’s East End is not a magnet for creatives wanting to live the good life, said Monkhouse. “The thing about Los Angeles is it’s a nice place to live. I don’t think people will say that about a bunch of bleak industrial estates,” he said.
If the climate wasn’t enough of an advantage, California also has one of the world’s greatest universities on its doorstep, Stanford. You can’t become a hotbed of technical innovation without a great university as your foundation, said Monkhouse.
Silicon Fen has Cambridge University. Silicon Glen is fed by Glasgow and Edinburgh universities. “What has east London got? East London polytechnic? I don’t think you’re to attract the top talent there. Even if you did they’re not going to meet anyone inspiring and they won’t want to stay in the area afterwards,” said Monkhouse.
“It’s a total waste of money,” he concluded.
General Electric recently came out and said that the government’s cap on immigration will damage its ability to do business. As the MD of a UK company, I’m in total agreement.
The cap has been introduced to try and stem the number of immigrant workers being brought into the UK. There has been a lot of talk about this and a lot of opinions – mostly, rather bizarrely, in support of the cap.
I, like most people, have heard a British builder, electrician or plumber complaining that they are losing out on work due to a new foreign outfit that is able to undercut them. I get that – and I get that there could be problems. But this cap doesn’t do anything about this. This cap is all about non-EU nationals, so the people able to come freely to the UK and work for lower rates are not in any way inhibited by this new cap.
What this new rule does do, however, is prevent UK-based companies from employing experienced, qualified staff from outside the EU who could benefit the company and, ultimately, the UK economy.
Far from resolving issues of UK immigration, I think this new cap will cause deeper issues. There is a strong possibility, as GE suggests, that with stringent rules around staff nationality, global companies will remove operations from the UK just to get round them.
There is, of course, the other side to the argument – that UK companies “should” be looking to use UK talent within their businesses to support the British economy and unemployment efforts. Well, I think the government ought to be looking at the problems surrounding immigration, foreign employment and the UK economy in a completely different way. Preventing qualified, skilled professionals coming into this country isn’t any sort of answer. Instead, we need to do something about the immigration of unskilled workers or people entering illegally. We also need to look at the ability for EU citizens to freely enter the UK for work at substantially lower rates due to cost of living abroad verses the UK.
This cap seems to be a complete misfire that has come out of discussions surrounding the issue of immigration – and the actual answers have been lost.