the dead art of the cold call

Just been chatting with Ollie (recruiter, finding all the bright people for Peer1) and we are amazed at the volume of “cold emails” the PR campaign has so far generated. I am not too hard to reach by phone, but the occasionally interesting cold call has been replaced with the “art” of cold emailing. Perhaps it’s less damaging to the ego of the sales people concerned; they don’t get so upset when they are ignored versus being told to bugga off. However, to start an email “You don’t know me but….” this tosh is rightly ignored. If you have a pitch, let’s hear it, but not if you are a recruiter, I have one.

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One thought on “the dead art of the cold call

  1. Note to all my competitors out there: In this market ‘template recruitment’ really isn’t going to be successful in opening doors with new prospects. It’s now more important than ever to really engage with your prospects, understand their requirements, or frustrations, and then to present a solution that addresses them.

    Some of the approaches we’ve received have been laughable, some just cringe worthy. PICK UP THE PHONE, but not to Dom or I!!!!

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